Raising Another $230 Million, Yotpo Rides E-Commerce Wave To Become A Marketing Hub For Brands
2 weeksago 0 Comments 114 Views
While the e-commerce boom continues, Yotpo, a little-known company that offers customer ratings and loyalty tools for a number of well-known brands has achieved unicorn status. Tomer Tagrin – Co-founder and CEO of Yotpo What is Yotbo? Founded in 2011, Yotpo has been the platform powering customer reviews for brands like Patagonia, MVMT, Away and Burton. But now, a decade later, it sees opportunity far beyond that expanding into everything from loyalty and SMS to visual user-generated content and referrals. All of these, Tagrin hopes, will enable the company to let brands further consolidate their marketing stack from a dozen