Digital Transformation Is Not Merely A Technology Transformation (Part 2)
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Lesson 3: Designing the customer experience from the outside If the goal of digital transformation is to improve customer satisfaction and intimacy, then any effort must be made before an analysis phase with input from customers. Employees of the Santa Clara County Department of Planning and Development have conducted more than 90 individual interviews with customers, in which they ask each customer to describe the strengths and weaknesses of the parts. To meet applicants’ requirements for greater transparency in the application licensing process, departments have divided the process into stages and changed the portal depending on the applicants. Applicants can