Social Media And Company Reputation Management
5 yearsago 0 Comments 1.5k Views
Every smart entrepreneur knows social media is the biggest opportunity – and the biggest risk – to every business. Consumers and employees now have a platform to share their opinions and experiences about a company or brand. While social media can be good for growing business and attracting new customers, it can also expose the business to negative publicity and criticism, affecting reputation and brand equity. If business owners are able to handle negativity effectively through good use of social media platforms, they could help protect the brands from damages of all types. Why is Online Reputation Management important to