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Strategy In The Digital Age: 5 Issues That Companies Often Overlook (Part 2)

Issue 4: Over-focused on “usual suspects” Most businesses are only concerned about the challenges created by emerging competitors – a group of digital indigenous businesses (businesses that are formed and directed in a digital environment). But the focus excessively on this group is perilous because market incumbents are also digitizing and stirring competition, sometimes even more innovative if they invest properly. This leads to the customer-orientation of new leaders who often overlook the importance of seeing exactly who is the real opponent. Incumbents hold the market often average 20% of the market share, while digital indigenous firms only account for

HR Analytics: The trend of the recruitment approach to the data-driven world (Part 2)

What can you measure and improve using predictive analytics? The data that you can measure using predictive analytics in recruitment is broad as your company’s unique inputs and sources of information. Essentially, any variable associated with a candidate or process can be collected, analyzed and measured. To give you an idea of what these possibilities look like, here are some of the categories and questions that predictive analytics can provide insights into:   Candidate sources: which are your most effective sourcing platforms (job boards, social media, referrals, and so on). Candidate screening: how long the process takes, which candidate screening techniques

New from PRIMUS: Automated technology solution to approach high-class top performers

Human Resource analytics also is known as people analytics or talent analytics will become one of the emerging trends in workforce analytics for 2019 because it can revolve around analyzing people’s problems using data to answer critical questions about your organization. Issues of HR in the data-driven world and how HR Analytics can improve your hiring strategies Finding top talents can be an expensive and time-consuming task for any organization. Finding the right ones, who will perform well and have longevity, is even more difficult. While traditional recruitment methods are no longer enough to acquire top talent and Artificial intelligence

HR Analytics: The trend of the recruitment approach to the data-driven world (Part 1)

The question “what is HR analytics?” is asked by a lot of HR professionals who want to get started with people analytics. The Human Resource (HR) department may have the least popular reputation for bringing in the big bucks or playing a numbers game like sales. HR also struggles to quantify and measure its success, as marketing and finance do. But HR analytics changes all of this. A lot of the challenges we just described can be resolved by becoming more data-driven and analytical savvy. In this post, we will explain what HR analytics is and how it will shape

Marketing Toward The Seniors: It’s About Time

As a result of sharp reductions in fertility and mortality as well as increased life expectancy at birth, the elderly population in almost every country is growing rapidly. Yet, the senior market remains underserved across the globe. Companies should take advantage of this situation and quickly develop an effective strategy so as to improve service to the seniors and gain competitive advantages over their rivals as well. The underserved market Worldwide, the 60-and-older age group is anticipated to more than double by 2050. In Vietnam, statistics from multiple sources have shown that in 2018, the ratio of the elder people

Why Businesses Should Be Investing In Cybersecurity?

Cybercrime is a significant threat to businesses of all sizes, ones that utilize digital technologies in their daily operations. As such, investing in cybersecurity should be the number one priority for enterprises across every industry so as to protect confidential data from malicious cybercriminals and maximize resistance against threats.  What is cybersecurity? Cybersecurity is the protection of networks, systems, and data from digital attacks. It is applicable to every business operation, whether in the military, hospitals or corporations.  For enterprises undergoing digital transformation, security attacks go beyond a connected object or database and extend to their supply chain and partner/customer

Strategy In The Digital Age: 5 Issues That Companies Often Overlook (Part 1)

Digital strategies of businesses often fail because of the lack of coherence with the essential changes of the economy, the movement of the industry or even the objective of the strategy itself. There are many large corporations that sometimes stand outside the digital revolution, leading to unforeseen changes in user behavior and technological advances that influence those behaviors. Consequently, corruption for businesses is something that can be predicted early. So, how do the strategies fail, while almost all businesses are very interested in such a digitized future? A McKinsey study has pointed out five common issues from these failure strategies.