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Jack Le

News >> Market

The Future Of Personalization – Estimates And Advice For Companies

Author: 4 yearsago  0 Comments  1.1k Views

Personalization will be the main driver for marketing for at least five years. Here are the possibilities that companies need to develop to be able to anticipate this new trend. However, interesting promises about personalization may not appear at the present time (at least not on scale), but its development is not expected to be far away. Advances in technology, data, and analysis will soon allow marketers to create more personal experiences through customer touchpoints, channels, and consumer journeys. In order to position their brands, businesses require an understanding of the three major changes in personalization along with building the

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Development >> Tools

Data-driven Strategy: How To Achieve It During The Tough Times

Author: 4 yearsago  0 Comments  1k View

Ilunion, the famous hotel chain in Spain, has a special feature compared to its competitors that every task is built on the most powerful tools to solve contemporary problems. In January 2017, Ilunion began providing detailed information about the company’s reservations and revenue for managers and employees so they could make smarter decisions. The company system consolidates more than 12 million data points from different sources and presents it via a user-friendly dashboard. This summary of information displays key figures such as average sales, room rates and occupancy rates of each hotel, divided by market and channel. This allows managers

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Development >> Personal Skills

How To Build A Working Space That Makes Employees Feel Comfortable With Speech Issues

Author: 4 yearsago  0 Comments  1.2k Views

The issue of not raising your voice is considered an alarming issue for employees at the office. In the United States alone, medical errors associated with a lack of interaction have led to the death of 400,000 people each year. At the level of an organization, the lack of communication and discussion can be painful and costly to deal with. Over the past few decades, the government has imposed a fine of more than US $ 250 billion due to unethical behavior caused by banks. This is not a small number and it is possible that these behaviors have been

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Development >> Management - Leadership

How Should HR Handle Discrimination And Harassment Complaints

Author: 4 yearsago  1 Comment  1.6k Views

In 2017, the surge in allegations of sexual misconduct in the workplace has made people question the role of HR when it comes to handling discrimination and harassment complaints. One reason for this might be because the HR department does not go beyond finding and hiring ideal candidates, while it is, in fact, their obligation to manage and develop employee experience and well-being as well. So, how should HR deal with such complaints and make employees feel valued and respected? Ignoring or failing to invest the charges thoroughly might lead to serious damages regarding victims’ health and mentality, productivity, or

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Lifestyle >> Book Reviews

Prediction Machine – Book Review

Author: 4 yearsago  0 Comments  1.9k Views

After reading the book “Prediction Machines,” written by three professors at Rotman School of Business Administration, I realized I was less interested in Grab or Google applications because one thing behind that supported them: Artificial intelligence (AI). AI has contributed greatly to these applications to predict the best direction for users. “Predict”, is what shapes the intelligence that humans are trying to reach. According to Ajay Agrawal, Joshua Gans and Avi Goldfarb, also an economist, data researcher for the Creative Destruction Lab, predictions are AI’s must-have output. “The current generation of AI provides the company so that they have full

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Lifestyle >> Book Reviews

Leading With Dignity – Book Review

Author: 4 yearsago  0 Comments  2.3k Views

Leading with Dignity is unlike any other book, opening with a story about a company that is on the verge of bankruptcy. At that time, the executives figured out how to negotiate with their employees so that they would accept a pay cut to “get together and win”. Employees believed it.  The company had to manage for 5 years, then it received positive signals. The leaders celebrated the occasion by rewarding themselves with generous bonuses but were not interested in returning these employees the salary they accepted before. A quick strike broke out when the relationship between administrators and employees

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