Jack Le

We always talk about unicorns like Uber, Airbnb, SpaceX, Spotify, Twitter, etc, but little do we discuss what unicorn actually means. Why are some startups given such a title? Is this title given only to the startups belonging to a specific niche? Let’s find your answer through this article. What is a unicorn company? The definition of a unicorn startup was coined in the year 2013 by the founder of Cowboy Ventures, Aileen Lee when she referred to the 39 startups that had a valuation of more than $1 billion as unicorns. The term was used to put an emphasis

Being considered as an online marketplace for offering lodging, primarily homestays, and tourism experiences, Airbnb has served more than 400 million guests since 2008. In the beginning, Airbnb just created the ramen-profitability. But after that, Nathan Blecharczyk and his two co-founders, Joe Gebbia and Brian Chesky grew their homestay app into a $31 billion company in just over 10 years. This led to tech being barraged by controversy on issues ranging from climate change to data privacy while technology was still seen as a force for good. The fallout could have consequences for companies hiring the next generation of engineers,

Personalization will be the main driver for marketing for at least five years. Here are the possibilities that companies need to develop to be able to anticipate this new trend. However, interesting promises about personalization may not appear at the present time (at least not on scale), but its development is not expected to be far away. Advances in technology, data, and analysis will soon allow marketers to create more personal experiences through customer touchpoints, channels, and consumer journeys. In order to position their brands, businesses require an understanding of the three major changes in personalization along with building the