Book Reviews

After reading through different books on training soft skills and professional skills needed for my career development, I realized that almost no one has written books about Marketing anymore. Marketing is not dead, it must be. However, if I say a book about how to create an advertising banner, or guide from A to Z to make a 30-second promotional video so eye-catching is Marketing, I think that’s not true. Marketers always day-to-day face the challenges of how the journey of consumer experience goes smoothly, from online to offline. Therefore, books that mention these experiences often stir up and do

“Culture eats strategy for breakfast” is a pretty metaphor for Peter Drucker as he considers the importance of corporate culture in making strategic decisions of businesses. The book “Rule Makers, Rule Breakers” by Michele Gelfand – a professor of psychology at the University of Maryland also started with this statement. Gelfand studied corporate culture and social norms for more than 20 years before releasing her favorite book. Do leaders ever wonder what the strategy of “burning platform” is a good way to help employees feel excited about participating and in company activities instead of leading them from start to finish?