new series

Whether you’re opening up shop in a new city, diversifying your offerings or creating a new mission and core values for your company, expanding brand awareness and growing your business in a new market can be challenging. To be successful and win over consumers who aren’t familiar with your brand yet, your business must become recognizable and resonate with the target audience you’re trying to reach. Below, 14 Forbes Coaches Council members share tips to help established companies expand brand awareness when entering a new market. 1. Build Partnerships With Other Brands In The Space Building alliances and partnerships with like-minded companies