In the period that 4.0 industrial revolution is the topic of lively talk in every corner of life, the role, and importance of data analysis to make business decisions are gradually growing exponentially. Until now, data has been and will be an essential part of changing businesses in particular and current industries in general. Therefore, the data culture in the company becomes a trend that businesses and corporations around the world care about. What is data culture? Businesses with a data-driven approach will largely depend on a large amount of information, along with analyses and predictions to strengthen and speed